of consumers around the world trust traditional paid advertising.


of consumers trust earned promotions such as word-of-mouth recommendations from friends or impartial reviews.

In a saturated market in which those at the face of our organization are the key differentiator to set us apart from competitors, engaging and aligning our employees to the company brand may be the single greatest priority to ensure business success.

Yet despite its indisputable value, many organizations have yet to extend the same investment into their internal branding.

So, let’s talk Internal Branding and show some of our cases!

What exactly is Internal Brand strategy?

Internal branding is a corporate philosophy that focuses on bringing the company’s core culture, identity and premise to its employees as well as its consumers, and usually looks to make workers at all levels “ambassadors” or true representatives of the company and its values.

How do you go about creating and embedding an internal brand that will transform workers into true brand ambassadors who contribute to the success of your business?

Luckily, we can provide you with our 5 Step Crash Course in Internal Branding where we talk about:

  • Defining your value.
  • Engaging your people.
  • Giving your brand an identity.
  • Communicating strategy.
  • Recognizing and Rewarding.

Give us a call or send us an email to hear about each and one of these steps. We would love to come and talk to you about Why?, When? and How? to create that unique, informal and emotional content which defines your direction.

Case study:


We wanted to tell a story about an overall amazing and creative change going on in the world and how it was connected to IKEA. We didn’t want to force anything upon the viewer, but still our aim was to be direct, sincere and pragmatic.

We set up intimite interviews with young entrepreneurs, IKEA spokespersons and enthusiastic customers and showcased it in a informative and inspiring way.

A snippet from our IKEA Internal Brand production.

Film + Graphics

We created a behind the scenes setting where we see parts of the set with lamps, dolly tracks and different backdrops as they appear in front of us. The people, the products and the backdrops set the tone and colour palette. The visual parts projected on the walls and backdrop have a playful expression, utilizing colours and an urban tone. All this creates a visual tapestry of warmth and urban rawness.

We started out by filming all the settings and interviews before adding 3D graphics including illustrations and text. 

IKEA Spokesperson:
“The world is getting smaller and clearly more connected. We like to offer all our stores the same possibilities, from our blue boxes to our new city stores. This is not a stand alone project but a togetherness project. You start and we support. It’s a total value chain activity aiming to develop the business.”

Young entrepreneur:
“You know, it’s a different mindset today. The expectations are totally different. People are creative individuals. We create podcasts, blogposts, YouTube-video’s, Instagram-Post’s, twitter-tweet’s,  snapchat’s, flicker’s, and tumbler’s. I mean we are all in a constant seeking for creative expressions.”

IKEA Spokesperson:
“We had to face the reality and that the market is changing, people are changing. How can we stay relevant in this very rapidly changing world? And how can we do that without compromising on what we already have?”

IKEA Customer:
“I have bought a lot of my furniture at IKEA before. I prefer my style to be personalized, you know like an extension of myself. To me it’s all about unique details. A home is a way for us to express ourselves. In our homes we manifest WHO we are and WHAT we believe in.”

Success in business is all about people, people, people. Whatever industry a company is in, its employees are its biggest competitive advantage. As Virgin Pulse CEO Chris Boyce said recently, “They’re the ones making the magic happen – so long as their needs are being met.”

Sir Richard Branson

Film + 3D, Animations

With the newest technology we combine film with 3D and 2D animations, motion graphics and visualizations.






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We work with clients from all segments such as automobile, sports, fashion, healthcare, interior, food, travel and more.

We are a high-end production company based in Sweden, producing moving content such as commercials, brand films and feature films. We Express, Emote , Connect and Convey ideas and stories with targeted audiences. We deliver nothing else than bespoke premium quality productions with a personal touch.

AFOS consists of a proud team of directors, producers, creatives, coordinators and other skilled crew members. All working towards the same goals:
Premium. Trustworthy. Personal.


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291 62 Kristianstad


Drottningtorget 2b
212 11 Malmoe


info (at) attractionfilm.com


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Director / Cinematographer
Andreas Troedsson

andreas (at) attractionfilm.com
+46 (0) 768-50 52 05

Art Director
Fredrik Stiber

fredrik (at) attractionfilm.com
+46 (0) 709-94 49 45

Producer / Director
Christian Hallman

chris (at) attractionfilm.com
+46 (0) 704-93 40 40

Digital Advisor
Johan Olsson

johan (at) attractionfilm.com
+46 (0) 761-81 70 36

Executive Producer
Carlan Snygg

carlan (at) attractionfilm.com
+46 (0) 708-60 79 23