THE INTRO
Together with BBDO Nordics, we created a campaign for Sparbanken i Karlshamn that highlights the power of human connection in an increasingly digital world. With humor, cinematic flair and a touch of the unexpected, the films remind us that simple actions like answering the phone or opening a door can feel almost revolutionary today.
THE IDEA
The campaign is built on the insight that personal service has become rare. By dramatizing everyday moments in a larger than life way, the films capture how surprising and refreshing it can be when a bank chooses to be truly present for its customers.
THE FILMS
“Look, a Bank Rebel!” (Opening the door)
“Look, a Bank Rebel!” (Answering the phone)
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SCOPE OF WORK
AFOS handled full production from shoot to delivery, including planning, casting, on-location filming in Karlshamn, and complete post-production (edit, sound, VO, music, grading, graphics and mastering). We delivered two main films plus social versions in multiple formats, along with campaign stills that ensured a consistent look across cinema, TV and social media.
RESULT
The campaign positions Sparbanken i Karlshamn as a true challenger, a local bank that stands out by doing the simple things no one else seems to do anymore. With humor and strong storytelling, the films sparked conversation and reinforced the bank’s role as a bold, human first player in the financial landscape.
CREDITS
CLIENT
Sparbanken i Karlshamn
STILLS
Lina Arvidsson
AGENCY
BBDO
SOUND
Mathias Schlegel
COLORIST
Ted Karlsson
MUSIC
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