With moving content as our main core, we add key services with the purpose to provide a valuable and uniform 360° identity for our clients and their brand positioning.
In this case we produced product films and brand films, including teasers for Tareq Taylor’s new line of kitchenware. In addition to the moving content we also provided stills for the upcoming website. Both product images as well as still-life.
Yet to come!
Tareq developed a line of premium kitchenware where the quality and handicraft was the main focus. The product had been created with precision and had underlying values such as durability and reuse. The purpose of this production was to showcase the product as an investment of quality.
We started filming the production process already in the factory. This we later connected with footage of the final products being used by Tareq himself in a actual kitchen. In addition to the raw and uncut footage from the factory, and the clean premium footage from the kitchen, we also created minimalistic and graphic product images which was presented on the website and contributed to a complete 360° solution.
Director/DP: Andreas TroedssonHead of Productions: Pana MogrenAD: Fredrik StiberProject Manager: Amanda SörensenDIT: Ted Karlsson1st AC/Focus Puller: Rumi Geiger2nd AC/Spark: Mentor SelaciMUA: Emma PalmlövStylist: Daniella WittePhotographer: Charlie Drevstam
We really wanted to make sure that it was understood that these products came from a handmade production process. Therefor we started documenting already in the factory when materials was melted down, moulded, painted and put together. Raw materials, smoke, sweat, fire and flames.
We wanted a location that could be used as a complete contrast to the factory. Picking an architect-designed kitchen in the south of Sweden gave us exactly the mood we strived for. Film and stills was all produced att the same time in connecting rooms at the same location. The film carried the production, everything else adapted accordingly.
Our aim with product images was to make something else than dull uninspired stills showcasing an empty plate or frying pan. We combined angles and shapes of the plates with the right lightning, and created graphical and minimalistic images giving life and personality to the products, without moving away from product-first.
We work with clients from all segments such as automobile, sports, fashion, healthcare, interior, food, travel and more.
We are a high-end production company based in Sweden, producing moving content such as commercials, brand films and feature films. We Express, Emote , Connect and Convey ideas and stories with targeted audiences. We deliver nothing else than bespoke premium quality productions with a personal touch.
AFOS consists of a proud team of directors, producers, creatives, coordinators and other skilled crew members. All working towards the same goals:Premium. Trustworthy. Personal.
Isolatorvägen 11291 62 KristianstadSweden
Drottningtorget 2b212 11 MalmoeSweden
info (at) attractionfilm.comwww.attractionfilm.com
Director / CinematographerAndreas Troedssonandreas (at) attractionfilm.com+46 (0) 768-50 52 05
Art DirectorFredrik Stiberfredrik (at) attractionfilm.com+46 (0) 709-94 49 45
Producer / DirectorChristian Hallmanchris (at) attractionfilm.com+46 (0) 704-93 40 40
Digital AdvisorJohan Olssonjohan (at) attractionfilm.com+46 (0) 761-81 70 36
Executive ProducerCarlan Snyggcarlan (at) attractionfilm.com+46 (0) 708-60 79 23