CASE STUDY

Tareq Taylor

With moving content as our main core, we add key services with the purpose to provide a valuable and uniform 360° identity for our clients and their brand positioning.

In this case we produced product films and brand films, including teasers for Tareq Taylor’s new line of kitchenware. In addition to the moving content we also provided stills for the upcoming website. Both product images as well as still-life.

CLIENT

TAREQ TAYLOR

IMPACT

Yet to come!

BRIEF

Tareq developed a line of premium kitchenware where the quality and handicraft was the main focus. The product had been created with precision and had underlying values such as durability and reuse. The purpose of this production was to showcase the product as an investment of quality.

APPROACH

We started filming the production process already in the factory. This we later connected with footage of the final products being used by Tareq himself in a actual kitchen. In addition to the raw and uncut footage from the factory, and the clean premium footage from the kitchen, we also created minimalistic and graphic product images which was presented on the website and contributed to a complete 360° solution.

AFOS TEAM

Director/DP: Andreas Troedsson
Head of Productions: Pana Mogren
AD: Fredrik Stiber
Project Manager: Amanda Sörensen
DIT: Ted Karlsson
1st AC/Focus Puller: Rumi Geiger
2nd AC/Spark: Mentor Selaci
MUA: Emma Palmlöv
Stylist: Daniella Witte
Photographer: Charlie Drevstam

LOCATION FACTORY

We really wanted to make sure that it was understood that these products came from a handmade production process. Therefor we started documenting already in the factory when materials was melted down, moulded, painted and put together. Raw materials, smoke, sweat, fire and flames.

LOCATION KITCHEN

We wanted a location that could be used as a complete contrast to the factory. Picking an architect-designed kitchen in the south of Sweden gave us exactly the mood we strived for. Film and stills was all produced att the same time in connecting rooms at the same location. The film carried the production, everything else adapted accordingly.

STILLS

Our aim with product images was to make something else than dull uninspired stills showcasing an empty plate or frying pan. We combined angles and shapes of the plates with the right lightning, and created graphical and minimalistic images giving life and personality to the products, without moving away from product-first. 

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We work with clients from all segments such as automobile, sports, fashion, healthcare, interior, food, travel and more.

We are a high-end production company based in Sweden, producing moving content such as commercials, brand films and feature films. We Express, Emote , Connect and Convey ideas and stories with targeted audiences. We deliver nothing else than bespoke premium quality productions with a personal touch.

AFOS consists of a proud team of directors, producers, creatives, coordinators and other skilled crew members. All working towards the same goals:
Premium. Trustworthy. Personal.

HEADQUARTERS

Isolatorvägen 11
291 62 Kristianstad

Sweden

Drottningtorget 2b
212 11 Malmoe

Sweden

info (at) attractionfilm.com
www.attractionfilm.com

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ATTRACTIONISTS

Head of Productions
Pana Mogren

pana (at) attractionfilm.com
+46 (0) 737-633 550

Director / Cinematographer
Andreas Troedsson

andreas (at) attractionfilm.com
+46 (0) 768-50 52 05

Art Director
Fredrik Stiber

fredrik (at) attractionfilm.com
+46 (0) 709-94 49 45

Project Manager
Amanda Sörensen

amanda (at) attractionfilm.com
+46 (0) 735-44 56 22

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